DSA Sports LLC... the most experienced consultants in sport tourism.

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Our Services

Sport Tourism Industry Consulting

Gain the insight provided by the leading authority in the industry. Strategic planning and marketing strategies are specialties, but so are all of the other aspects of the industry. We have assisted hundreds of destinations.

Sport Facility Audits

Find out what you have, what sports and ages to approach, and how you stack up to the competition. We have conducted more than 100 of these studies and understand the differences between each destination.

Feasibility Studies

Should you consider upgrades, expansion or new facilities? What might happen if you do? Each study is customized to your needs and every suggestion comes from someone who has been there and done that.

Speeches, panel discussions, expert witnesses

Don has spoken to more than two dozen governor's conferences on tourism, has presented on behalf of twice as many destinations, spoken at international conferences on tourism, testified on behalf of sports complexes, motor sports complexes, an NBA franchise, and an arena.

Workshop

Wondering how to get started? This one day workshop leads a destination through every aspect of the sport tourism industry. You will learn how to decide on the best approach for your destination.

Our Testimonials

  • Don is an excellent resource with his vast sports facility and sport tourism experience. I have been a part of several projects that included Don and he has always been spot on with his recommendations. I have and will continue to recommend his services. He is the gold standard in our industry. Jud Teague Executive Director, Visit Kingsport
  • When we were creating the Cobb Sports Alliance we turned to the best in the sports business to help us – Don Schumacher. His thorough knowledge of the industry coupled with insightful research and a sports facility inventory assessment led our community to create a unique alliance that understands the power of working together to bring sports to our community. Three years later we still refer to Don’s work and insights to help guide our efforts. It was an exceptional project with exceptional results. Holly Bass Quinlan Cobb Travel & Tourism and the Cobb Sports Alliance
  • I had the distinct pleasure of working with Don when he consulted with the City of Round Rock on a facilities audit. Don went to great measures to research Round Rock, our facilities, user groups and potential for the future. With his experience and knowledge on a national level, the report was thorough and comprehensive and provided the information the City Council and City Manager needed to make tough decisions. Don’s consulting did not end with the delivery of the report. He continued to check with us to make sure we had all the information we needed and answer any questions we had. Nancy Yawn Round Rock Convention & Visitors Bureau
  • I have been especially pleased at how Don shapes his recommendations for each destination as a unique opportunity, not merely repackaging information. Brad Dean Myrtle Beach Chamber of Commerce
  • To build a successful program, you must first have a successful TEAM behind the effort. This includes outside 3rd party participation and someone who has “been there and done that”. Our choice was Don Schumacher & Associates. Don’s knowledge of the industry and industry/destination needs is second to none and he leads the field of sports tourism. When we decided it was time to build for the future, Don was the first person that we got involved with the project (2008 & 2013) for feasibility, research and consultation. This year that vision becomes reality. I personally recommend Don to other destinations because of his thorough work ethic. Richard Sanders Vice President Sports Marketing/Special Events Visit Panama City Beach (FL)
  • Don Schumacher's experience and knowledge of the sports travel industry is unrivaled. This was evident when Don conducted a strategic review of the Palm Beach County Sports Commission. After new sports facility development occurred in The Palm Beaches coupled with increased resources provided to our Sports Commission, Don was the first person I called to discuss strategies to prepare for the future. Don's analysis was insightful, detailed, and comprehensive. Applying his industry knowledge to our unique landscape allowed us to create a strategic plan to enhance operational efficiencies and grow our business. Furthermore, sourcing Don and his vast knowledge through the National Association of Sports Commissions brought our Sports Commission great credibility. Today, we are in the process of implementing changes to our organization and adopting a strategic plan based on recommendations offered by Don. George Linley Palm Beach County Sports Commission
  • Don Schumacher’s Analysis and Strategic Planning Report were precisely on point! Within two months of presenting the final report we were contracting new tournaments in our parks. The process and quick results far exceeded our expectations! Robert Hillman Dothan Area Convention & Visitors Bureau