DSA Sports LLC... the most experienced consultants in sport tourism.

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Our Work

Every project is custom built for the client. We do not expect to find the same situation in two places. It is simply not possible to have the same mix of facilities, hotels, restaurants and additional things to see and do. Every market is different. Industry best practices need to be applied to each situation, and that is part of our expertise. We have managed facilities, bid on and produced events, and worked with destinations from coast to coast.

We have also taught industry best practices to university students and each member of the NASC.

Simply put, we have hands-on experience in every aspect of the industry.

Importantly, if you are considering building new sports facilities we may not be your best choice. Some prospects do not want to hear they should not build what they want. A significant number of our studies have come back with no as the answer. With the current proliferation of new sports complexes across the country deliberate, careful consideration is needed more than ever.

With DSA Sports LLC you get the best service and advice possible at reasonable rates. In many respects our services are available as part of our obligation to give back to the sport tourism industry. We are confident our references will report how satisfied they are with the ways we addressed their special needs and situations. Our overhead is low and our commitment high.

And, every project will be conducted from start to finish by the most experienced consultant you can find. DSA Sports LLC is the leading authority in sport tourism. We have consulted with more destinations, presented more workshops and seminars and spoken to more audiences.

These claims are simply true.

We welcome the opportunity to discuss your specific needs. We enjoy the process of identifying just what each client needs to improve market share.

Our Testimonials

  • When we were creating the Cobb Sports Alliance we turned to the best in the sports business to help us – Don Schumacher. His thorough knowledge of the industry coupled with insightful research and a sports facility inventory assessment led our community to create a unique alliance that understands the power of working together to bring sports to our community. Three years later we still refer to Don’s work and insights to help guide our efforts. It was an exceptional project with exceptional results. Holly Bass Quinlan Cobb Travel & Tourism and the Cobb Sports Alliance
  • Don is an excellent resource with his vast sports facility and sport tourism experience. I have been a part of several projects that included Don and he has always been spot on with his recommendations. I have and will continue to recommend his services. He is the gold standard in our industry. Jud Teague Executive Director, Visit Kingsport
  • Don Schumacher’s Analysis and Strategic Planning Report were precisely on point! Within two months of presenting the final report we were contracting new tournaments in our parks. The process and quick results far exceeded our expectations! Robert Hillman Dothan Area Convention & Visitors Bureau
  • To build a successful program, you must first have a successful TEAM behind the effort. This includes outside 3rd party participation and someone who has “been there and done that”. Our choice was Don Schumacher & Associates. Don’s knowledge of the industry and industry/destination needs is second to none and he leads the field of sports tourism. When we decided it was time to build for the future, Don was the first person that we got involved with the project (2008 & 2013) for feasibility, research and consultation. This year that vision becomes reality. I personally recommend Don to other destinations because of his thorough work ethic. Richard Sanders Vice President Sports Marketing/Special Events Visit Panama City Beach (FL)
  • Don Schumacher's experience and knowledge of the sports travel industry is unrivaled. This was evident when Don conducted a strategic review of the Palm Beach County Sports Commission. After new sports facility development occurred in The Palm Beaches coupled with increased resources provided to our Sports Commission, Don was the first person I called to discuss strategies to prepare for the future. Don's analysis was insightful, detailed, and comprehensive. Applying his industry knowledge to our unique landscape allowed us to create a strategic plan to enhance operational efficiencies and grow our business. Furthermore, sourcing Don and his vast knowledge through the National Association of Sports Commissions brought our Sports Commission great credibility. Today, we are in the process of implementing changes to our organization and adopting a strategic plan based on recommendations offered by Don. George Linley Palm Beach County Sports Commission
  • I had the distinct pleasure of working with Don when he consulted with the City of Round Rock on a facilities audit. Don went to great measures to research Round Rock, our facilities, user groups and potential for the future. With his experience and knowledge on a national level, the report was thorough and comprehensive and provided the information the City Council and City Manager needed to make tough decisions. Don’s consulting did not end with the delivery of the report. He continued to check with us to make sure we had all the information we needed and answer any questions we had. Nancy Yawn Round Rock Convention & Visitors Bureau
  • I have been especially pleased at how Don shapes his recommendations for each destination as a unique opportunity, not merely repackaging information. Brad Dean Myrtle Beach Chamber of Commerce