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NASC's Humble Beginnings

NASC

Sixteen people squeezed together around a table in St. Louis in 1991, eager to talk, ready to listen. All 16, from cities as diverse as New York and Sioux City, Iowa, worked in similar roles — bringing in and running sporting events. But until that day, most of them operated in their lonely silos, with no process for trading ideas or getting feedback from like-minded professionals.

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Our Testimonials

  • I had the distinct pleasure of working with Don when he consulted with the City of Round Rock on a facilities audit. Don went to great measures to research Round Rock, our facilities, user groups and potential for the future. With his experience and knowledge on a national level, the report was thorough and comprehensive and provided the information the City Council and City Manager needed to make tough decisions. Don’s consulting did not end with the delivery of the report. He continued to check with us to make sure we had all the information we needed and answer any questions we had. Nancy Yawn Round Rock Convention & Visitors Bureau
  • Don is an excellent resource with his vast sports facility and sport tourism experience. I have been a part of several projects that included Don and he has always been spot on with his recommendations. I have and will continue to recommend his services. He is the gold standard in our industry. Jud Teague Executive Director, Visit Kingsport
  • Don Schumacher’s Analysis and Strategic Planning Report were precisely on point! Within two months of presenting the final report we were contracting new tournaments in our parks. The process and quick results far exceeded our expectations! Robert Hillman Dothan Area Convention & Visitors Bureau
  • Don Schumacher's experience and knowledge of the sports travel industry is unrivaled. This was evident when Don conducted a strategic review of the Palm Beach County Sports Commission. After new sports facility development occurred in The Palm Beaches coupled with increased resources provided to our Sports Commission, Don was the first person I called to discuss strategies to prepare for the future. Don's analysis was insightful, detailed, and comprehensive. Applying his industry knowledge to our unique landscape allowed us to create a strategic plan to enhance operational efficiencies and grow our business. Furthermore, sourcing Don and his vast knowledge through the National Association of Sports Commissions brought our Sports Commission great credibility. Today, we are in the process of implementing changes to our organization and adopting a strategic plan based on recommendations offered by Don. George Linley Palm Beach County Sports Commission
  • To build a successful program, you must first have a successful TEAM behind the effort. This includes outside 3rd party participation and someone who has “been there and done that”. Our choice was Don Schumacher & Associates. Don’s knowledge of the industry and industry/destination needs is second to none and he leads the field of sports tourism. When we decided it was time to build for the future, Don was the first person that we got involved with the project (2008 & 2013) for feasibility, research and consultation. This year that vision becomes reality. I personally recommend Don to other destinations because of his thorough work ethic. Richard Sanders Vice President Sports Marketing/Special Events Visit Panama City Beach (FL)
  • I have been especially pleased at how Don shapes his recommendations for each destination as a unique opportunity, not merely repackaging information. Brad Dean Myrtle Beach Chamber of Commerce
  • When we were creating the Cobb Sports Alliance we turned to the best in the sports business to help us – Don Schumacher. His thorough knowledge of the industry coupled with insightful research and a sports facility inventory assessment led our community to create a unique alliance that understands the power of working together to bring sports to our community. Three years later we still refer to Don’s work and insights to help guide our efforts. It was an exceptional project with exceptional results. Holly Bass Quinlan Cobb Travel & Tourism and the Cobb Sports Alliance